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NEW QUESTION # 126
What are data extension data retention policies?
Answer: D
NEW QUESTION # 127
Northern Trail Outfitters want a simple segmentation strategy for identifying subscribers for their emails.
What solution should they use?
Answer: C
Explanation:
To use a simple segmentation strategy for identifying subscribers for their emails, Northern Trail Outfitters should use list model and groups in Single Send Journeys. List model is a method of storing subscriber information in lists rather than data extensions. Groups are segments of subscribers based on list attributes or behaviors. Single Send Journeys are journeys that allow marketers to send one-time messages to lists or groups using Journey Builder features. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_list_model.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_groups.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_jb_single_send_journeys.htm&type=5
NEW QUESTION # 128
A customer needs to compare the engagement across three creative versions of an email, and then send a follow-up email for those contacts who did NOT engage with any of the test versions.
Which sequence of activities in Journey Builder should accomplish this?
Answer: C
NEW QUESTION # 129
A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the error message?
Choose 2 answers
Answer: A,C
NEW QUESTION # 130
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
* The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.
* A Customer Reference DE is updated daily and holds subscriber information.
* The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.
* The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
* If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?
Answer: D
NEW QUESTION # 131
......
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